How an App can Help Promote Your SMB

Nowadays, having an app is essential when it comes to promoting your business online. This is especially significant due to the fact that Americans spend more time on their mobile phones than watching television.

Creating an app can be difficult, especially if you do not have any technical expertise. Luckily, even if you lack programming knowledge, you will be able to develop your own business app. We will get more into this later on, so bear with me.

Lastly, some benefits of having your own mobile app include higher user engagement, better brand recognition, providing value to your customers, and improved visibility. Now let’s dive a bit deeper.

Customer Engagement

Whether you are in the tech or real estate industry, it does not matter- people want instant support for their problems. This is a feature that many great companies include as an app feature. Be it a help desk, or a kind of messaging platform, an app that is used for addressing consumer difficulties is essential for creating user engagement. Users will love you for it and think of you as a reliable and client- oriented business that you should be if you want to stay ahead of your competition.

What is more, it is likely that users would prefer textual communication to verbal, so go ahead and provide them with a unique service. It will definitely be beneficial to your SMB and the brand. You can even create the app yourself by using a free app maker. Who else knows your customers better than yourself?

Brand Building and Recognition

To get noticed you have to get creative. You have to know who your target audience are, what are your customers like. You have to ask yourself a simple question: Why would consumers pick my business? When you get to the answer, your app development can go in many ways.

You can build a funny or a cute looking app, you can make the design smooth or sharp, or have a twist of comedy or seriousness, for that matter. It all depends on your line of business and the brand image you want to achieve.

When it comes to brand recognition, it is important to state the fact that after a consumer sees your app at least 20 times, s/he is more likely to acknowledge its existence and remember it. This does not mean that you should spam the consumers with wherever they go, but to place your adds exactly where your target audiences are. Community blogs and forums are the perfect places for user conversion.

Providing Value to Customers

If you love your customers (and you should for obvious reasons), they will love you back. That is why many companies have loyalty programs offered to their customers. They give rewards in forms of merchandise,  coupons, early releases, and more to keep their most loyal customers happy.

After the digitalization, it is essential that your loyalty program is handled by an app. Customers will more likely and efficiently interact with an app that was designed especially to reward their loyalty. Think about it, who doesn’t like free stuff?


Americans spend more than 2 hours a day on their mobile devices. This means that tons of new apps are being developed on a daily basis. Companies are trying their best (and worst) to attract new users. It is true that only a handful of apps are actually being used, and those are the most popular ones.

However, if your app is “in the way” while a user is searching for that famous app, they just might check yours out too. Design it well and provide good descriptions and you will be more likely to get some conversions.

These are just some of the benefits of having your own SMB app. Do not let yourself be buried by the competitors just because you are not doing this simple thing. Get on board with the latest tech and market trends and become prominent in your field. Your customers will love you and so will your potential business partners.


About Dan Radak

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