Amazon Plans and Creates a New Virtual Reality Platform

The retail giant Amazon plans to create a new virtual reality platform reveals its recent job posting on GlasDoor. The job posting calls for a senior Software development manager for a new virtual reality team. However the posting doesn’t specify exact work profile of the successful candidate but it’s clear the candidate will be a part of the team “building the Virtual Reality experience within Amazon Video”.



The company reveals that this will include “an ingestion and playback platform for Virtual Reality experiences” that would operate similar to its competitor’s platforms. For example, Netflix has its own virtual reality app for Samsung’s VR headset.

Its virtual reality app is designed to let users watch 2D content. The company’s VP of product innovation said they were interested to see it go in storytelling, it sounded like the company is hinting at a future with 360 degree movies. Similarly, Hulu is also working on its own VR app and it is something to lookout for in this spring.

The company’s posting shows its targeting full 3D experiences. The posting also reads the future will not be limited to passive 2D experiences. “The Virtual Reality team will explore and create the platform and interface for immersive storytelling.”

Amazon’s streaming video service could become the first choice for those who buy VR headset. There are libraries with thousands of regular 2D movies and television shows and with the expense of creating 360 degree video, it might take some time before we see what Amazon is planning.

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