The social media ecosystem is making big waves in the business world. In an increasingly digital era, it is attracting more and more brands determined to tap into new audiences and spread awareness. Booming hubs in the league of Facebook and Twitter have global reach and an ever-growing user base. But, the results do not come easy. You cannot just show up and start promoting your products and services. That kind of mentality is frowned upon by users and cannot take you very far. So, here is how to give your business a much-needed boost and get ahead of the competition.
Laying digital foundations
Establishing a strong social media presence is one of the most powerful strategies for increasing exposure. It can work wonders for businesses that are yet to make a name for themselves. The only problem is that many others have the same idea as you do. Therefore, it is crucial to use networks properly and allocate your resources optimally. Make sure you have a dedicated staff responsible for setting up, monitoring, and managing accounts.
Next, find out where your potential audience spends time and focus your attention there. Some networks are better for catering to millennials, for instance, while others are used by a broader population. Upon selecting the right platform, get familiar with its ins and outs. Notice that in general, established brands use social accounts as potent customer service tools. Here, the key to capturing the attention of users is in uncovering your unique brand persona.
Unveiling your identity
You can take lessons from top brands that have mastered social media branding, but you have to refrain from imitating them. Speak with a distinctive voice, one that resonates with targeted users. See to it that you display consistency and use an appropriate tone. Feel free to be a bit casual because rigidity and formality put people off. So, show the warm, human face of your business. Present the day-to-day life in the company and discover topics that are on top of people’s minds.
Furthermore, avoid overwhelming the users with sales pitches. Instead, figure out ways of delighting your customers and followers on a regular basis. You can create excellent PR by treating customers to something special. Hold contests and award the best examples of user-generated content. You can do bulk T shirt printing andgive them away to customers.There are many other rewards you can throw into the mix, such as discounts, e-books, coupons, gadgets, promotional merchandise, etc.
It is of the utmost importance to keep close tabs on conversations and mentions of your brand. You can use various tools to pull off effective tracking of these indicators, as well as other related keywords. Moreover, do your best to respond to people’s complaints, questions, and queries promptly. Being highly responsive enables you to alleviate pain points and turn a disadvantaged situation around. You can also prevent cases of bad customer experience from spreading around like wildfire.
Finally, bear in mind that sites in the league of Instagram are great platforms for content marketing. Produce a stream of engaging content in the form of insightful articles, educative videos, and striking images. Spark attention and spur interactions around your posts. Keep it quick, upbeat, and fun. Remember that visual content generates way more likes and shares than plain text. Rest assured that all those social signals will pay dividends by increasing your visibility and sending positive signals to Google.
Put the best face forward
In this day and age, social media can be a real game-changer for businesses both big and small. Its benefits are profound and far-reaching. To reap them, get familiar with dos and don’ts of using social media for business purposes. Keep your fingers on the pulse of the audience and create content and messages that appeal to it. Show off your unique identity and outshine the competition. Master the art of storytelling and stay on top of trends. Go ahead, reach new customers and take your branding game to a whole new level.