The PlayStation VR was one of the awaited VR devices all over the world. In this year’s GDC event the PlayStation VR was released together with its price and specs. The Sony company was the behind the design and manufacture of this PlayStation VR. This was one of the awaited VR devices that most fans had longed for due to the fabulous specs that had leaked on the social media platform. During the GDC event, Sony Company announced the release date of the PlayStation VR and price. According to the reports, the fans of this PlayStation VR will have to wait for 7 more months before its release. That is the device will be released in October of 2016.
The price of the PlayStation VR was released, and it will be going for $ 400. On the other hand, the release date of this device will be in October of 2016. The fail to actualize the internal target that the Sony Company had set was the main reason for the release of this device. The high demand for the device will be met by the month of October 2016. The price factor is what has given them a wider chance of marketing this device. Despite the reduction of the price then the delay will also play a significant role in increasing the demand for the PlayStation VR device
A comparison of the price of this VR device and the other VR device was made i.e. HTC Vive and Oculus Rift. It was revealed that this device was one of the cheapest and has got amazing specs. Price is one of the core factors that most buyers in the market always consider. Thus, the announced price is affordable to most of the VR device users and thus making it considerably. This is one of the marketing strategies of the Sony company so as to attain their goal in the selling of this device.