Launching a business in terms of gathering funds, buying equipment, leasing office spaces, and determining business processes is somewhat finite. However, reaching your target audience and making people aware of your business is an ongoing task which many people fail to understand, or they don’t know how to make it happen or which tools they should be using. Putting your brand out there is equally significant to your success as providing a quality product or service, because no matter how good you are at your job, if people don’t see that, it’s all pointless.
That is why we should say “Thank you!” to the 21st century, and new technologies, tools, and marketing strategies and opportunities it brought to us. New marketing strategies are being developed on a daily basis, and most of them are digital, meaning that they can be implemented online. One of the fastest ways to public recognition is social media presence. This is what you should do if you want to run a successful social media branding campaign.
1. Choose your platform
If you want to be recognized, you need to choose the right social media platform. There are numerous social media platforms out there, and they can’t all give you the same results. You may have already started promoting yourself on a certain platform, but you don’t see any traction or response, which means that you’ve probably chosen a wrong platform. What you need to do is find a social media app or platform that corresponds to your brand and brand image. For example, if you’re a clothing manufacturer, Twitter won’t be as good an option as Instagram or Tumblr. Check out social media demographics to gain an insight into which audience a given platform attracts, and start from there.
2. Determine your target audience
A target audience is a group of potential customers you should focus on. Prioritize social groups according to the level of interest they show for your brand. Once you analyze your and your competition’s customer bases, choose a specific demographic to target, based on their age, gender, location, education level, income level, occupation, etc. Next, sponsor your Instagram, Facebook or Twitter accounts to filter groups of people, and wait to see the first results.
3. Always be responsive
Simply having an account on certain social media platforms is not enough to get people to notice your brand. You need to communicate with them by being active on all your social media accounts and respond to their questions and criticism as soon as possible. You’ll attract more customers as you improve your service. The criticism you receive from your customers is an invaluable tool for ensuring your company’s survival and progress, because you can use that feedback as a guide for further changes and improvements.
4. Analyze, measure and learn
The results you get have to be tracked, and the analytics studied. One of the best things about social media is that there’s much room for trial and error, which helps you learn what works best and what doesn’t at all for your brand. Analyzing results is crucial, while you can employ social media analytics tools by yourself or hire a digital agency to do the work for you. If you’re located in Australia and are focused on the local audience, seek help from companies that specialize in developing brand strategy in Melbourne.
Communicating with your customers on social media will show them that you’re a real person, not a chatbot. Listen to them, and respond as quickly as you can. Reward the user-generated content to increase loyalty and public recognition. There are a lot of options you can use, because an effective social media strategy is not set in stone, which means you constantly need to evolve and adapt. Don’t spread yourself across every social media platform, but see where your target audience is, and focus your efforts there. Only by staying up to date with current trends will you be able to make it in today’s world of business.