The Evolution of Business Communications: How Technology Helped Move Things Along

It wasn’t so long ago that the Internet was released to the public. Four years later, in 1994 to be exact, the Internet was fully commercialized and it marked the first step in the evolution of business communications. Not just that, but it also changed how businesses are being created, developed and grown. Ever since then, technology has improved, bringing innovations to the table each year.

Nowadays, business communications, both internal and external, are unlike anything seen before all thanks to modern tech. Still, one thing is for certain, even now businesses are quite dependent on their ability to communicate all the data gathered from the online world and produce valuable information that will help them reach success. Here are a few ways business communications have evolved over the years and how technology was involved in the matter.

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Faster internet connections

When the Internet was still a fresh new trend on the market, businesses could enjoy mind-blowing internet speeds of 20 to 56 kbit/s provided by public switched telephone networks (PSTN) that connected to the Internet service provider (ISP). And like that wasn’t enough, they had to endure noises similar to those banshees make coming from dial-up modems. However, as sluggish and slow those connections were, it was still a step up from sending your mail via post office.

Modern day entrepreneurs who can enjoy business broadband connections with an average speed of 400 Mbit/s would probably rather bite down on a cyanide pill than endure the dial-up hell for a couple of days, especially if they had a taste of it in the past. Nowadays, businesses utilize these fast internet connections to gather and analyze data in real-time, while instantly communicating messages across various channels.

Reaching out to an audience

Before the digital era, businesses had to rely on good old-fashioned traditional marketing methods to reach out to their potential customers. Even then, the customer reach was limited by the available resources and location. Nowadays, businesses can communicate their message across various online channels for little to no cost at all and reach millions of people within seconds.

Social media platforms provide a way for businesses to effectively establish a continuous two-way communication with the desired number of people. In addition, businesses have access to online presentation design services, which can help add visual content and thus enrich messages that need to be deliverd to the broad audience. That way, marketers can effectively reach their target audience and ensure their messages are being received accordingly and that their efforts aren’t in vain.

Another important channel of communication is email, which, although less popular conversation topic than social media, still boasts with one of the greatest ROI rates amongst digital marketing trends. Still, for it to work as intended, one needs to improve their emailing strategy. This means writing more compelling subject lines, making your content engaging ant to the point and even employing an occasional third-party tool like email signature generator.

Improved internal communications

When cloud-based computing was introduced as the latest technological innovation, it took business communications one step further. Cloud-computing allows businesses to store information on virtual servers and have access to it from any location around the globe and from any device in real-time. This has improved remote access and online work for many companies. Now, both small and large businesses have access to talented employees all over the world and can imply remote offices at any location on the planet.

In addition, there’s no need to implement expensive hardware to remote locations, thanks to cloud services, such as IaaS (Infrastructure as a service) and SaaS (Software as a service). Furthermore, remote workers have access to all business data they need to effectively do their jobs and online management tools help connect remote workforce together as if they were physically present in an office.

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Improved information access

Individual personal information has become quite easily available online. People oftentimes share their personal information willingly on social networks or other social channels. On the other hand, businesses leverage that kind of information to develop personalized offers and more effective marketing campaigns, which will help them gain competitive advantage. Since data is available to every business that operates online, it’s a matter of who manages to take advantage of that information first.

Cloud-computing has allowed businesses to gather big data online in real-time. Every business that manages to interpret that data into important metrics and analytics first, is able to gain a unique perspective on the upcoming trends and customer demands, expectations and needs. That’s how resourceful businesses, no matter their size, manage to survive and remain relevant to the online audience.

Business communications have come a long way with the help of technology and its innovations. Thanks to modern technology, even the smallest of businesses can survive on the market, if they’re imaginative enough. Now, as customer demands and expectations increase, it’s up to businesses to find ways to meet those demands, but without effective business communications, that feat would be next to impossible.

About Roxana Oliver

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