Making mistakes with your social media marketing won’t help you build your brand and can potentially ruin your online reputation. It’s also because most people regard these mistakes as inconsequential and innocent that they can be costly to your online marketing efforts. You’re probably thinking, “All right, I’ve been doing everything in my power to drive more audience, I need them, I want them. So, how could I be responsible for driving them away?”
This is actually more common than you would think. Brands often make a few mistakes that have an impact on their follower count and how people see their brand as a whole. However, once fixed or avoided entirely, a brand will be stronger across all social media platforms. Let’s see which mistakes that brands make on social media are the most common.
1. Failing to set the right goals
Before you construct your social media marketing campaign, you need to be clear about your goals. It’s advisable to set SMART goals (specific, measurable, achievable, relevant, and time-bound), which is better that just creating goals to boost sales. Be clear about the time you hope to achieve your objectives and the percentage of sales you want to increase. You’ll be able to achieve your goals in a faster in simpler manner when you know what you want to achieve.
2. Overly promoting your brand
Yes, you can actually do too much of it. Your goal is to promote your brand, gain followers, and convert them to customers. However, if each one of your posts is about how incredible your brand is, your audience will see right through you. Soon, they will get bored and unfollow you. Thus, there’s no need to overly promote your brand, but do it in a creative way that engages your audience (rather than sells to them).
3. Ignoring your community
The ability to interact with your audience is one of the benefits of having your brand active on social media. As your social media following grows on each platform, you need to stay engaged with that community. Interact with visitor comments and posts, respond to messages in a timely manner, express interest in fixing bad reviews, and thank people for good reviews. Once your customers feel that they’re a part of something bigger, they may promote you through word-of-mouth and gravitate towards your brand.
4. Overlooking video content
In the online marketplace, video content is very versatile, and it’s important not to underestimate its power. You can use video to perpetuate customer testimonials, show the product in action, explain how your product/service works, and more. Nowadays, consumers prefer to watch a video about something rather than read about it. They can quickly learn about a product and get to know the company by watching short videos, which makes them a powerful tool.
5. Not optimizing social media posts
There are several ways for optimizing your social media posts. Each platform has different image ratios, and one platform can sometimes have multiple rations that look best on a specific site. Snapchat ratios are different than Instagram which are different than Facebook, and so on. Posting images that are formatted and sized correctly for a particular platform is crucial for making high quality posts. Also, be careful about adding hashtags and links – any URL you add to a post must be relevant to it, otherwise it will fail to convey its message. Adding too many hashtags can be overwhelming to the viewer, and 1-2 hashtags per post is most often the safest bet to engage your audience without driving them off. Incorporate social media monitoring tools into your social media strategy, to capture important insights regarding your customers, and optimize your posts to be more engaging.
Social media can make you more accessible to your audience and help you form a relationship with them. Establishing your brand on social media can have a strong impact on your business, helping you drive more customers to your checkout. Remember to post with intention if you want to avoid these common mistakes, and your social media endeavors will affect your company positively.