Author Archives: Roxana Oliver

Boost Customer Satisfaction through Social Media

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Social media has become one of the integral parts of digital marketing as well as one of the main channels for communication with customers. This is why companies need to use their social media platforms wisely and not over abuse them. If you start bombarding your customers with irrelevant content through social media, there is a good chance that you ...

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How Social Media Can Elevate Your Brand

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The social media ecosystem is making big waves in the business world. In an increasingly digital era, it is attracting more and more brands determined to tap into new audiences and spread awareness. Booming hubs in the league of Facebook and Twitter have global reach and an ever-growing user base. But, the results do not come easy. You cannot just ...

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The Evolution of Business Communications: How Technology Helped Move Things Along

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It wasn’t so long ago that the Internet was released to the public. Four years later, in 1994 to be exact, the Internet was fully commercialized and it marked the first step in the evolution of business communications. Not just that, but it also changed how businesses are being created, developed and grown. Ever since then, technology has improved, bringing ...

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Increase Public Recognition through Social Media Branding

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Launching a business in terms of gathering funds, buying equipment, leasing office spaces, and determining business processes is somewhat finite. However, reaching your target audience and making people aware of your business is an ongoing task which many people fail to understand, or they don’t know how to make it happen or which tools they should be using. Putting your ...

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5 Apps all Car Owners Should Have

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Technology has definitely made some enormous changes to how we use our cars by both changing the cars and the ways we interact with them. If we are to believe the proponents of self-driving cars, we are actually living in the last days of the traditional car ownership. A big part of this changing relationship with cars are the apps ...

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Avoid Common Social Media Mistakes and Boost Your Brand’s Reach

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Making mistakes with your social media marketing won’t help you build your brand and can potentially ruin your online reputation. It’s also because most people regard these mistakes as inconsequential and innocent that they can be costly to your online marketing efforts. You’re probably thinking, “All right, I’ve been doing everything in my power to drive more audience, I need ...

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How Tech Changes the Way We do Personal Finances

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Up until relatively recently, only the most meticulous and focused people truly had a hang of their finances. Sure, most of us know how much we earn and where our money is going, but for the majority, personal finances was something that others did. Thanks to the innumerable technological advances over the last couple of decades, this has changed. People ...

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Why App Quality Testing is a Must

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Developing an app is not an easy task, especially if you are doing it from scratch and you do not use any of those app making template websites that are so popular these days. More importantly, since the app market is so saturated, in order to have any chance, your app will have to be truly great, which means even ...

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How to Run a Remote Dev Team

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The ability to work remotely has made the business world more fierce and productive because now companies can hire highly-professional teams of workers, and their geographical location is no longer an obstacle. Certainly, it can be difficult to manage remote team members who work in different time zones across the world. This is why we are here – to share ...

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5 Reasons Why You Need Quality Headphones

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Even though some people find headphones uncomfortable and would, therefore, always go for speakers instead it isn’t always that easy to make a clean cut. Speakers are not always a perfect alternative or even a valid choice and, in 2017, one simply must possess quality headphones. Therefore, here are five most important reasons why you simply need to have them. ...

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