If we were to ask you what the most used OS for web browsing in the world is, you’d probably answer MS Windows, and you would definitely be right… a few weeks ago. According to the latest report, the Android has finally beaten Windows as the most popular OS for internet browsing. This was only a matter of time seeing how already two years have passed since Google announced that the number of searches from mobile devices overcame those made from desktop setups. Still, this was Android, iOS and Windows for phone combined. How did it come to this and what does this mean for the world of marketing as we know it? Let’s find out!
Crash course in OS history
The reason why such a change is important is because no one really believed that anyone could ever dethrone Windows. While the history of operative systems is more than four decades long, the history of modern OSs started with the famous Windows 95. Its release in 1995 (as the name suggests) was definitely an event that changed the world. From that moment until a few days ago, Windows has ruled undisputed with the first runner up not being even close. Nonetheless, with the introduction of smartphones into the world of technology, things have changed forever.
The fastest growing market
The industry that is bound to feel this uprising the most is none other than digital marketing. While for the last few years marketing experts have preached about the importance of mobile marketing, their words are yet to reach everyone. One of the trends from which you could benefit the most here is full mobile marketing automation which can help you take advantage of personalized behavior of each and every one of your potential customers. This goes well with a modern marketing doctrine about seeing potential clients as individuals rather than as demographics.
Think about tablets as well
When we say things like mobile device or Android, most people automatically envision a smartphone (a Samsung smartphone to be even more precise). Still, tablets are equally important to keep an eye out for. Why? Well, simply because of the fact that according to the latest ecommerce statistics, they enjoy the greatest add-to-cart rate of all mobile devices. We are talking about 8.58 percent while a mobile phone average is at somewhere around 6.2 percent. You need to take into consideration that desktop still rules supreme here at an average rate of 10.3 percent.
Another thing worth mentioning is that different regions show great discrepancies in these matters. For example, Windows is still dominant in Europe, North America and Australia, but Android has a significant lead on the Asian market. A simple knowledge of the way the world’s population moves should be more than enough to explain what led to such a shift. In Asia, only 29.2 percent of users were browsing internet through Windows, while a staggering number of 52.2 percent of market share went straight to Android. As of today, it seems that this difference is bound to get even bigger.
Finally, it is vital that we discuss the position of Android in the world of mobile operative systems. It is, therefore, important to mention that the Android alone takes up almost 81.7 percent of all smartphones out there. The second place goes to iOS, while Windows’s attempt at going mobile ended up in a disaster. Namely, Windows on smartphone is no more than 0.3 percent of the market. Nonetheless, you can’t look only at the current state of things, but also take the potential future growth into consideration. From this standpoint, the future of Android seems even brighter.
While it is true that the percentage difference Android currently holds over Windows may be just 0.02, it is still an advantage. Sure, some may believe that such a small margin could be an anomaly, but seeing how this data is based on the analysis of over 15 billion page views from over 2.5 million sites, such a thing is highly improbable. All in all, this is definitely a change that will shake the world as we know it to its foundations (not unlike the Windows 95 revolution). Be as it may, how these things will play out in the end still remains to be seen.