Even though Google rank tends to be quite insightful, it definitely isn’t the only metric showing how good your website is. Well, if this is so, then how are you to evaluate the success of your website? In order to see how good it actually is, you need to set some measurable criteria (expressed in numbers or percent). They need to be relevant to what you do and finally, they need to have a clear time-frame. With this in mind, here are four ways to see just how good your website is.
1. Number of conversions
One of the easiest metrics to follow is the number of visits your website receives. This is a metric that is quite easy to exactly pinpoint, seeing how all you need to do is go to Google Analytics and see how well you are faring. Nonetheless, the number of visitors alone isn’t enough. You see, the key thing is how many of these visitors are actually going to become paying customers or subscribers, which is why you should always focus more on the conversion rate than on traffic. An average conversion rate comes somewhere about 2.35 percent, top 25 percent of the internet can brag about the conversion rate as high as 5.31, while the top 10 percent sometimes reach a figure of 11.45 percent. This is just so you know where you’re standing.
2. Website speed
Another thing you need to focus on is the issue of your website’s speed. You see, the greatest majority of visitors expect a page to load within the first 2 seconds. Failing to respond within this limited time-frame can become a major disappointment. Furthermore, if a page fails to respond in 4 seconds or more, you are bound to start losing visitors in droves. Luckily, speed is one of the easiest things to fix, by changing the host, optimizing images, keeping your design minimal and, of course, learning how to properly cache. The increased response time boosts the overall user experience.
3. Optimization for mobile
Since 2015, more people browse the internet using mobile devices rather than desktop computers. A few weeks ago, the number of people browsing the internet on Android platforms has surpassed the number of Windows users, which marked an end of a desktop computer era. Because of this, the question of how well your website is optimized for mobile devices needs to be constantly on your mind. Here, you need to look at the layout and how fluid it is. You need to pay attention to the readability of the font, quality and resolution of the images, as well as the time it takes for a mobile version of your page to load. This last part, however, is something we already discussed at length.
Finally, in the introduction, it seemed as if we dismissed the importance of PageRank for the overall quality of your website, which was definitely not our intention. The position your website assumes on major search engines is one of the most important factors for determining how efficient it is, but it is not the only one out there. The best thing about it is that (aside from page’s traffic) it is the one of the easiest metrics to check, provided that you find the right tool.
Based on just these four features, it is easy to give an answer to the ever-important question – just how good is your website? Conversion rate, speed, mobile optimization and PageRank may seem as completely independent factors, but it is nearly impossible to change just one of them without affecting the rest. For example, improving speed is bound to improve the number of conversions, mobile optimization and PageRank (although this may be the most fortuitous scenario). This is definitely something you should ponder on.