According to one of the recent polls, Android has become slightly more popular than Windows as internet browsing OS. Because of this, when planning your website, you need to pay special attention to its mobile-friendliness. While some may argue that mobile users prefer an application to a mobile-friendly website, the latter method is useful for desktop users as well, not to mention that it is much more cost-effective. Because of all this, we present you with four ways you can make your website mobile-friendly.
1. Adequate width
Everyone knows that scrolling vertically is somewhat of an industry standard, while switching pages left to right can also be acceptable in some contexts. Nonetheless, having both of these at the same time can make your website quite unappealing to mobile users. Namely, your first task needs to be setting a mobile preferred width and ensure that images are mobile-friendly as well. Next, you may want to make sure that all text is set to word wrap and finally, you want to choose an adequate font for print, web and mobile. The safest choice here would probably be to go with something standard such as ‘Open Sans’.
2. Choose the right content format
Another statistic you need to focus on is the fact that only 8 out of 10 people these days read past the headlines. This is even true for desktop which is much more reading-friendly than mobile. Luckily, you can make your content more appealing to mobile users by putting it into the right format. For example, you could go with infographic instead of text or even present your content in a form of a short comic.
Even better, you could potentially go with video content and thus increase your chance of engaging mobile users in a manner that is much more to their preference. Still, making great video content for a highly qualified audience is not a simple matter, which is why you might want to look for some professional counseling like that offered by experts at Corporate Impact.
3. Going touch-friendly
This next idea might be the most obvious one yet, however, you would be surprised at how often this manages to slip the mind of an average web designer. In order to appeal to mobile users, you need to ensure that your website is touch-friendly. This entails several techniques like using large buttons, large font text (11pt at minimum), but most importantly avoiding hover with a dropdown menu. Aside from this, you may want to find a better way to manage your whitespace and adopt a minimalistic approach for your website’s design. Having an overcrowded homepage is a much bigger problem on a smartphone screen than it is on a 24″ monitor.
4. Mobile version of your website
Finally, even though this might not be the best solution there is, a surprisingly large number of web designers decide to make two versions of the same website: mobile and desktop. While it is true that this is not a preferable solution because it means you will have to do the maintenance of two different websites instead of one, no one can deny the efficiency of this method. While the disadvantages of this method are transparent, so are the advantages, such as improved user experience, faster loading speed and improved mobile SEO. Still, some argue that all of these things can be achieved on a single website, with the right mobile optimization strategy.
In the end, making your website mobile-friendly from its very start can make a world of difference for your business. Improved user experience will increase the average time one spends on the site. This gives you a much larger time-span to convert some of these visitors into paying customers. All in all, going mobile with one of the abovementioned four tips can give your business a significant competitive edge.