Samsung’s latest flagships pretty much resemble its predecessors, Galaxy S6 and S6 Edge, through its edgy design and some of its many features. But the Korean tech company wants to give their fans more reasons to love their Galaxy S7 and S7 Edge devices by offering them the ‘Pink Gold’ edition of their handsets.
In April 21, Samsung officially announced on their newsroom section of their website that they were offering five color variants for their new mobile devices. The new Pink Gold series initially debuted in Korea on April 20 and will soon be available for customers in select markets.
“Pink Gold was chosen as it, like the other colors available for the Galaxy S7 and S7 edge, is a natural color that provides a sense of comfort. These hues glitter and shimmer as if illuminated from inside their glass surfaces,” according to their official statement.
Additionally, Samsung stated, “the refined Pink Gold color scheme is intended to soothe and incorporate a touch of gentleness, radiance and sophistication to the smartphones’ design.”
The Pink Gold series will be included on the Galaxy S7 and S7 Edge color selection, next to Black Onyx, Silver Titanium, White Pearl, and Gold Platinum.
Although, even without the new color variant, the release of Samsung’s new smartphones has already proven to be a hit in many prime markets (China, Europe, India). Analysts revealed that the Galaxy S7 and S7 Edge were able to surpass the expected sales targets, showing a 250% increase from initial sales of its predecessors.
Pre-orders in China broke the 10 million mark, which was one of the most difficult markets to penetrate given the local competition in the Chinese market.
Analysts suggest that the new features of the handsets could be behind the bump in sales.
Initially, the company said their Galaxy S6 release would come with a longer lasting battery which would help the bulk of their users, with an O2 post revealing that Samsung device owners use their smartphones at least 1.63 hours a day. The longer battery life would allow them to go through a whole day without having charge the phone more than once.
So, what’s new about their new handsets?
Based on the information shared by O2 about the smartphones, the Galaxy S7 and S7 Edge both presented new features that fans have missed on the Galaxy S6, such as:
• Dual Pixel 12MP camera
• Larger expandable memory slot (200GB)
• Fast and wireless charging
• Inbuilt cooling system
• Smart Switch
• Smartcall app
• Always-On Display (AOD)
Of course, Samsung retained some of the much-loved features from their previous handsets, such as Samsung Pay and the built-in fingerprint sensor tech.
With the new metallic rose-hue selection, mobile fans have more reasons to fall in love with the Galaxy S7 and S7 Edge.
Compared to the ‘Rose Gold’ offered by Apple, this handset is said to be completely different and is more “skin toned-inspired.”
Hopefully, Samsung will be able to sustain this momentum up until September, when Apple finally reveals their next handset, dubbed the iPhone 7 that is rumored to come with the waterproofing features.
The Korean tech company expects $5.7 billion quarterly operating profits with a projected 4% rise in revenues with their new handsets.